Autostackup MCP Suite
The AI operating system for founders — plug Claude directly into your sales pipeline, marketing strategy, and business operations. No new apps. No new dashboards. Just ask Claude and get expert-grade output instantly.
  
---
What is this?
Most MCP servers connect Claude to APIs — they let you read and write data. Autostackup does something different: it gives Claude business intelligence frameworks — the strategic thinking tools that consultants, growth teams, and sales leaders use every day.
Ask Claude to qualify a lead using BANT and MEDDIC. Ask it to build a full IMC campaign across Meta and Google. Ask it to audit your marketing strategy against Kotler's 9-element framework. It does it — structured, scored, and actionable — in seconds.
---
Packages
| Package | Install | What it does | |---------|---------|--------------| | @autostackup/sales | npx @autostackup/sales | Lead qualification, pipeline tracking, ICP scoring, outreach generation | | @autostackup/marketing | npx @autostackup/marketing | Kotler 9-element analysis, IMC campaign planning, audience segmentation | | @autostackup/hr | 🔜 Coming soon | Recruitment screening, onboarding protocol, offer generation | | @autostackup/research | 🔜 Coming soon | Trend scanning, competitor intelligence, market sizing | | @autostackup/founder | 🔜 Coming soon | Orchestrator — ties all modules together from idea to launch |
---
Quick Setup (Claude Desktop)
Add to your Claude Desktop config file:
Mac: ~/Library/Application Support/Claude/claude_desktop_config.json Windows: %APPDATA%\Claude\claude_desktop_config.json
{
"mcpServers": {
"autostackup-sales": {
"command": "npx",
"args": ["-y", "@autostackup/sales"],
"env": {
"HUNTER_API_KEY": "your-hunter-key-optional",
"APOLLO_API_KEY": "your-apollo-key-optional"
}
},
"autostackup-marketing": {
"command": "npx",
"args": ["-y", "@autostackup/marketing"]
}
}
}Restart Claude Desktop. Done. Every tool below is now available.
---
@autostackup/sales
Turn Claude into a senior sales strategist. Qualify leads, score fit, write outreach, and track your pipeline — all from a conversation.
qualify_lead — BANT + MEDDIC Dual Qualification
Most teams use BANT or MEDDIC. This tool runs both simultaneously and gives you a combined score, tier, and action plan.
What it does:
- Scores your lead on Budget, Authority, Need, and Timeline (BANT)
- Cross-validates using Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion (MEDDIC)
- Returns a tier (A = close now / B = develop / C = nurture / D = deprioritize)
- Lists specific strengths in this deal ("Decision maker is at VP level", "Timeline is defined")
- Lists specific gaps ("Budget not established", "Competing against 2 vendors")
- Recommends the exact next step ("Schedule executive alignment call and begin proposal draft")
Example prompt: > "Qualify this lead: Acme Corp, 200 employees, SaaS company. Decision maker is the VP of Operations. They need to reduce manual reporting time by 80%. Budget is ~$50k/year. They want to decide by end of quarter."
---
score_icp — Ideal Customer Profile Fit Scoring
Before you spend time on a lead, know if they actually fit. Define your ICP once and score every prospect against it automatically.
What it does:
- Takes your ICP definition — target industries, company sizes, job titles, geographies, and must-have attributes
- Scores any prospect against each dimension
- Returns a fit score (0–100) and tier (A/B/C/DQ)
- Disqualifies automatically if must-have criteria aren't met — with clear reasons
- Breaks down exactly which dimensions matched and which didn't
Example prompt: > "Score this prospect against my ICP: we sell to B2B SaaS companies, 50–500 employees, targeting Head of Finance or CFO, in the US or UK. The prospect is a 300-person fintech company in London, contact is the Chief Financial Officer."
---
track_pipeline — Weighted Pipeline Forecast + Risk Detection
See your entire pipeline clearly — not just deal stages, but which deals are going cold, which are at risk of slipping, and what your realistic revenue forecast looks like.
What it does:
- Calculates weighted forecast (deal value × probability) for each stage
- Detects stale deals — any deal with no activity in 14+ days gets flagged
- Flags at-risk deals — closing soon but probability is still low
- Marks overdue deals — expected close date has passed
- Returns a stage breakdown (count + value per stage)
- Generates a urgent actions list ("Follow up with Jane at Acme — no activity for 21 days")
- Computes your win rate across closed deals
Example prompt: > "Track my pipeline: I have 8 deals — [list them with stage, value, last activity, and expected close date]. Give me the forecast and tell me what needs attention this week."
---
generate_outreach — Personalized Multi-Channel Sales Copy
Stop writing cold emails from scratch. Generate personalized, channel-appropriate outreach in seconds — with multiple subject line options and a follow-up sequence included.
What it does:
- Generates outreach for email, LinkedIn, or SMS
- Supports three tones: formal, conversational, or bold
- Builds the message around your value proposition and their specific pain point
- Includes social proof if you provide a case study or stat
- Returns 4 subject line variants to A/B test
- Includes a follow-up email pre-written and ready to send
- For LinkedIn: generates a connection note (under 300 characters)
- Adds channel-specific tips (send times, A/B testing advice, tone guidance)
Example prompt: > "Write a cold email to Sarah Chen, VP of Marketing at GrowthCo (a 150-person B2B SaaS company). We help marketing teams cut campaign reporting time by 70%. Conversational tone, CTA is a 15-min call."
---
enrich_lead — Live Contact & Company Enrichment
Get verified emails, phone numbers, job titles, and company data for any lead — without leaving Claude.
What it does:
- Queries Hunter.io (domain search or email verification) or Apollo.io (contact match)
- Returns verified contact data, company firmographics, and social profiles
- Requires your own API key (BYOK) — your data stays yours
Requires: HUNTER_API_KEY or APOLLO_API_KEY in your MCP config env.
---
@autostackup/marketing
Give Claude the strategic frameworks that marketing consultants charge thousands for. Kotler's 9-element mix, full IMC campaign planning, and audience segmentation — ready in minutes.
kotler_analysis — 9-Element Marketing Mix Audit
Philip Kotler's marketing mix framework covers every dimension of how a business goes to market. This tool scores your company across all 9 elements and tells you exactly what to fix first.
The 9 elements scored:
| Element | What's evaluated | |---------|-----------------| | Product | Differentiation, feature depth, product-market fit evidence | | Price | Value-based vs. cost-plus, price point definition, tiering | | Place | Channel count, digital presence, channel conflict risk | | Promotion | Active channels, message consistency, content strategy | | People | Sales, support, and customer success structure | | Process | Delivery process documentation, SLA definition | | Physical Evidence | Social proof, reviews, website quality, packaging | | Positioning | Target clarity, differentiation statement, competitive framing | | Performance | KPI tracking, revenue-connected metrics, reporting cadence |
What you get:
- A score (0–100) for each element with the reasoning behind it
- An overall score and rating (Strong / Developing / Needs Work)
- A clear list of strengths to protect and gaps to close
- Top 3 priority actions ranked by urgency
- A strategic summary you can use in board presentations or investor updates
Example prompt: > "Run a Kotler analysis on my SaaS company. We sell project management software to construction firms. [Describe your product, pricing, channels, promotions, team, process, evidence, positioning, and KPIs]."
---
plan_imc_campaign — Integrated Marketing Communications Plan
Building a campaign across multiple channels is complex. This tool handles the strategy, budget allocation, channel-specific tactics, creative brief, and launch checklist — all in one output.
What it does:
Budget allocation — Splits your budget across channels intelligently based on your objective:
- Awareness → heavier on Meta reach + YouTube
- Consideration → balanced Meta + Google Search
- Conversion → heavier on Google Search + Performance Max + retargeting
- Retention → heavier on email + remarketing
Meta (Facebook/Instagram) plan:
- Campaign objective mapped to Meta's buying types
- Full funnel structure (TOFU/MOFU/BOFU) with budget splits per layer
- Audience recommendations (Lookalike 1%, Lookalike 5%, interest stacks, retargeting windows)
- Ad format recommendations by objective (Reels, carousels, collection, lead forms)
- 4 copy angles to test (problem-led, social proof, curiosity, direct offer)
- Testing protocol (week 1–2 test → week 3–4 optimize → scale)
Google Ads plan:
- Campaign types by objective (Search, Display, Performance Max, YouTube)
- Keyword strategy (exact, phrase, broad match with guidance)
- Negative keyword list
- Responsive Search Ad copy structure (15 headlines, 4 descriptions)
- All recommended extensions (sitelinks, callouts, structured snippets, lead forms)
Email plan (if enabled):
- Sequence length and cadence
- Email-by-email breakdown with subject focus and conversion goal
- Open rate, CTR, and unsubscribe rate targets
Content plan (if enabled):
- Pillar topics for the campaign
- Content types and publishing cadence
- SEO keyword intent guidance
Plus:
- Week-by-week timeline from setup to scale
- KPIs tied to your objective (not vanity metrics)
- Creative needs list — exact dimensions and specs for every asset
- Launch checklist — pixel verification, UTM setup, brand safety, account approvals
Example prompt: > "Plan an IMC campaign for my SaaS product targeting mid-market HR managers in the US. Objective is conversion. Budget $15,000 over 8 weeks. Use Meta and Google. Key message: cut HR admin time by 50%."
---
segment_audience — Persona Map + Messaging Matrix
Before you spend on ads, know exactly who you're talking to, what they care about, and which channel reaches them best.
What it does:
- Builds 3–4 audience segments based on your product, problem, and existing customers
- For each segment: characteristics, pain points, buying triggers, and estimated market size
- Assigns a priority order (who to go after first and why)
- Defines a messaging approach per segment (problem-led, proof-led, value-led)
- Builds a messaging matrix — headline, subheadline, and CTA tailored for each segment
- Gives channel recommendations calibrated for B2B, B2C, or both
- Includes a community strategy (LinkedIn groups, Discord, WhatsApp, conferences)
Example prompt: > "Segment the audience for my B2B project management tool for construction companies. I solve the problem of missed deadlines and miscommunication between contractors and clients."
---
Works Best Alongside These MCPs
Autostackup is the strategy and intelligence layer. For data and execution, pair it with these battle-tested tools:
| Need | Recommended MCP | |------|----------------| | Live lead search & enrichment | Inferensys/apollo-io-mcp — 27 Apollo.io tools | | CRM (Pipedrive) | iamsamuelfraga/mcp-pipedrive — 100+ tools | | Cold email sequences | LeadMagic/smartlead-mcp-server — 113 tools | | Meta Ads execution | mikusnuz/meta-ads-mcp — 135 tools | | Google Analytics | ruchernchong/mcp-server-google-analytics |
---
Roadmap
✅ v0.1 @autostackup/core — Shared types, response helpers
✅ v0.1 @autostackup/sales — 5 tools: qualify, score, track, outreach, enrich
✅ v0.1 @autostackup/marketing — 3 tools: Kotler, IMC, audience
🔜 v0.2 @autostackup/hr — Recruitment screening, onboarding, offer letters
🔜 v0.3 @autostackup/research — Trend analysis, competitor scanning, market sizing
🔜 v0.4 @autostackup/legal — Document review, contract risk, clause extraction
🔜 v1.0 @autostackup/founder — Full orchestrator: concept → plan → launch---
API Keys
| Key | Used by | Where to get it | |-----|---------|----------------| | HUNTER_API_KEY | enrich_lead (Hunter mode) | hunter.io | | APOLLO_API_KEY | enrich_lead (Apollo mode) | apollo.io |
All other tools run entirely on Claude — no external API keys needed.
---
Contributing
PRs welcome. Each tool lives in its own file under packages/<module>/src/tools/. Adding a new tool means:
- Create
packages/<module>/src/tools/your-tool.ts - Export it from
src/index.ts - Register it in
src/server.ts - Open a PR with a one-line description of what the tool does
---
License
MIT — free to use, fork, and build on.
---
Built by autostackup — the AI operating system for founders.
