marketing-team

Marketing Team

Shared plugin marketplace and brand reference for social.plus. Skills load content live from this repo via a shallow git clone (git clone --depth 1) at the start of each session, so updates pushed here propagate to every teammate's next skill run — no plugin reinstall needed.

Which plugin should I install?

This marketplace ships two plugins — install one, not both.

| Plugin | Who it's for | Skills | Install command | |---|---|---|---| | marketing-team | The marketing team — full kit | 17 skills (content, design, SEO, linking, publishing, media, formatting) | /plugin install marketing-team@cruciate-hub | | brand-kit | Everyone else | 2 skills: brand-messaging, design-system | /plugin install brand-kit@cruciate-hub |

Both plugins read from the same source files (brand-kit's skills are symlinks into marketing-team), so brand voice, terminology, and design tokens are always consistent across the company. See the brand-kit/ folder for that plugin's README and full install walkthrough.

Installation

A click-by-click visual guide with annotated screenshots walks you through opening the marketplace, installing the right plugin for your role, and turning on auto-sync. Takes about two minutes — you only do this once.

How updates work

Reference content (markdown files in messaging/, design-system/, emails/): Edit on GitHub, changes are live for all team members on their next session — no version bump needed, no reinstall needed.

Skill logic (SKILL.md files in marketing-team/skills/): A change requires a version bump in the plugin's .claude-plugin/plugin.json (versions are single-sourced there; marketplace.json entries deliberately carry no version field). Teammates with auto-sync on (Steps 7–10 of the install guide) pick it up automatically at next Claude desktop startup. Anyone without auto-sync needs to run /plugin marketplace update cruciate-hub and /plugin update <plugin>@cruciate-hub once.

Available skills (17)

Content creation

| Skill | What it does | |---|---| | brand-messaging | Non-blog marketing content: feature pages, landing pages, homepage copy, product descriptions, release-note CMS items, taglines, pitch materials, investor copy, and brand voice audits. NOT for blog posts (use blog-seo-content for any topic). | | blog-seo-content | SEO-optimized blog posts for social.plus/blog — any topic (product features, industry trends, opinion, listicles). Loads the full messaging stack for brand voice. | | aeo-content | AEO (Answer Engine Optimization) articles for the /answers/ collection, structured for AI search engine citation. | | newsletters | Generates MailerLite-compatible HTML emails — product update emails, feature launch announcements, campaign emails, and one-off marketing emails. | | case-study | Customer stories and success case studies following the social.plus narrative structure. | | press-release | Newswire-ready press releases as .docx files for PR Newswire / Cision, embargoed announcements, and direct media pitches. |

Design & analysis

| Skill | What it does | |---|---| | design-system | Full visual design system — colors, typography, spacing, buttons, layout, accessibility, and more. | | site-intelligence | Queries, audits, and analyzes the 10 website inventory files (marketing, industry, use cases, blog, glossary, answers, customer stories, release notes, product updates, webinars). | | product-update-vs-website | Compares product release notes against live website content to find pages that need updating. | | claude-design-to-webflow | Migrates Claude-generated HTML/CSS/JS prototypes into native Webflow elements via the Webflow MCP — decision rule for native-vs-code, 10 anti-patterns, 45 pitfalls, worked before/after examples, and a pre-mapped social.plus variable-ID catalog. |

SEO & linking

| Skill | What it does | |---|---| | internal-linking-strategist | Suggests SEO-grounded internal links for new content (invoked by blog-seo-content and aeo-content) and runs site-wide link audits. Uses a canonical anchor map and cannibalization warnings from link-strategy.md, with live page-fetch to verify insertion points. | | link-building-vetter | Vets incoming ABC link exchange requests against social.plus guidelines, scores them 1-10, and drafts response emails. | | backlink-placement-finder | Finds contextually relevant backlink placement opportunities on partner websites and drafts request emails. |

Formatting & conversion

| Skill | What it does | |---|---| | legal-docs-formatter | Converts legal documents (MSA, DPA, SLA, Terms, Privacy, etc.) into clean HTML ready to paste into a Webflow Rich Text Embed block on a 📜 Legals CMS item. | | svg-icon-transformer | Transforms SVG input into clean, accessible, inline-embed-ready icon markup with 1em sizing and correct accessibility defaults. | | video-to-gif-and-webp | Creates or optimizes animated .webp and .gif files from YouTube videos, local video files, or existing animated images. Preset dimensions for webinars, product updates, customer stories, and email newsletters. |

Publishing & CMS

| Skill | What it does | |---|---| | blog-publisher | Publishes a completed blog article from Google Docs to Webflow — reads the doc, converts to HTML, adds internal links, resizes the master PNG to 3 WebP sizes, uploads assets, and publishes (--staged to review first, --update to refresh images on an existing post). Includes a side-effect-free --dry-run validation pass. Requires WEBFLOW_API_TOKEN. |

Repo structure

| Path | Purpose | |---|---| | brain.md | Main brain — cross-domain routing, precedence rules, compliance check | | messaging/ | Brand messaging files — tone, terminology, positioning, narrative, boilerplates, UI micro-copy | | design-system/ | Full visual design system — colors, typography, spacing, buttons, shadows, layout, accessibility, and more. View brand guidelines live | | assets/ | Official logo SVGs | | emails/ | Email template reference, strategy guide, and HTML examples | | website/ | Website content JSON + the internal-linking strategy. Live inventories are auto-committed by a Cloudflare Worker to the site-data branch on every Webflow publish (skills overlay that branch at fetch time); the copies on main are a point-in-time snapshot | | marketing-team/ | marketing-team plugin — the 17 skill definitions that fetch from the folders above | | brand-kit/ | brand-kit plugin — a 2-skill subset (brand-messaging, design-system), symlinked from marketing-team/ so updates flow automatically | | docs/ | Per-skill companion docs + the click-by-click install guide | | scripts/ | Fetch-block source of truth (canonical-fetch-block-v2.md), sync/drift tooling (sync-fetch-blocks.py, audit-skills.sh), and blog-publisher helpers |

Summary

Install to Claude Code